Marketing Strategy for An Online Store That Can Drive Sales.
You have spent time creating your dream business, framing ideas, searching the paths. But here comes the monster question how to go with marketing in the Online Store.
What is good, what is a bad will, how to go first, what to do first? like this lot of questions pop out. For all the question we hear to give you a clear answer so relax.
Online Marketing Strategy is of two type
- Paid Marketing.
Search Engine Optimization For Online Shop
SEO is the first choice of an online shop very simple to understand. Select the keyword to your product and hire a SEO company for ranking your site for those keywords.
This method also takes time to list your site on the first page. So it becomes important for you to understand which keyword and which product you want to rank.
Rules of SEO Marketing.
1. Always select a product which cost more.
Because product which is less price you get a margin of profitless which may lead you to earn very less after ranking high also.
2. Short and Understanding Description.
Very important for you to write a description of the product. But the description should be no more than 150 characters so keep it simple to understand by the user. Because most of the time they do not have time come inside your page rather just see your description in google page.
3. Image Of Product Very Appealing
Its is psychological that user always gets attracted to a good product Image. So companies invest more money on a photoshoot of the products.
Now I am not telling you to invest more money to photoshoot when you have not enough money. But I am telling you to give time to make your product Image more attractive. Its time always matters not money, learn the art of “how to attract consumers through attractive Image”.
SEE ALSO: How blog can improve seo of your company
If all these three things are taken care then no one can stop you from profiting more when you have ranked on-page.
Paid Marketing For Online Store.
The online store does great when done paid promotion but you need to understand the Demand of people. Business is all about understanding the Demand and Supplying the need.
Product research gives you all the details of the demand. Sometime Demand will be more when Festival comes. The person who moves his steps through research always wins the great price.
Paid Online Marketing is of two types.
#1. Placing Google Ads.
Select the keyword with good search volume and aren’t too competitive. You need to invest more to run more that’s it sometimes if you have not analysed well then you need to see failure also. But its always take time to understand the field of Google Ads.
Do not expect as soon as you have put Ads in Google Ads it always takes your knowledge. To Aquire knowledge, you need time and patience in marketing.
Follow all Rules of SEO to get the best result in Google Ads too.
Consumable products, Service and also Business Product can be placed Google Ads does not give you limitation.
#2. Place Ads In Social Media.
In Todays time Facebook and Instagram give you the best-paid promotion. Because if we see physiology product sell best when people are happy. People come to Facebook to be happy they are not searching for anything want to relax. This is time you can promote your product.
If your selling any business product then do not do it In Facebook and Instagram since they do not give you the result. Facebook and Instagram are best for the consumable product.
Visual eye-catching images and videos work out great in this platform. Make sure you tell about your product within 5 seconds of time. Do not give a lot of explanation before he skips and scroll down.
UI Designers are best at this work along with marketing strategic team.
What We Tell
Marketing is a risk but without risk, no gain right so find any one of the best suitable approaches for your online store. Select any one either select SEO or Paid Marketing but do not jump on to both.
You can contact our team to take care of all the marketing and you can concentrate on other work.